Liem Viet Ngo is Associate Professor of Marketing at UNSW Business School, University of New South Wales. He is also Postgraduate Research Coordinator and serves on UNSW Australia Business School Research Committee. His portfolio includes the Postgraduate Coursework Coordinator of the Master of Commerce Program (Marketing major), and member of the Faculty Postgraduate Education Committee.
He currently serves on the Editorial Review Board of Industrial Marketing Management and Asia Pacific Journal of Marketing & Logistics. He was also a Co-Guest Editor of special issues in Australian Journal of Management and Journal of Brand Management.
Ngo’s research focuses on resources and capabilities management in relation to marketing, innovation, and entrepreneurship in cross-cultural contexts with particular focus on the Asia-Pacific region. He is currently leading several projects on customer engagement, interdependency between brand and innovation management, mindfulness at work, mindful marketing, integrating skunk works and innovative individuals for radical innovation, innovations in business models and temporary advantages, and entrepreneurship in emerging economies.
Ngo has published in the Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Journal of Business Research, among others.
Ngo’s research contribution is recognized by the 2008 Emerald/EFMD Outstanding Doctoral Research Award and the 2011 Non-professorial Research Achievement Award from UNSW Business School. He served as an assessor for the Australian Research Council (Discovery and Linkage Projects) from 2013 to 2015.